Company news
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VAUDE sets an example against disinformation, hate speech and racism
- VAUDE channel on platform X is shut down
- Advertising ban on social networks
- VAUDE speaks out clearly against fake news, hate speech and racism
March 21, 2024. VAUDE is leaving Platform X with immediate effect as of March 2024. "This is our response to the increasing misinformation, discriminatory and right-wing populist content and the increasingly aggressive style on X - we want to clearly distance ourselves from this," says Manfred Meindl, VAUDE Marketing Director. With a view to the super election year 2024, VAUDE expects a further escalation of the tone and content, especially on X, but also on other social channels. VAUDE no longer wants to advertise in this environment. The outdoor brand will therefore stop all paid advertising on
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Melissa Wach, new Chief Financial Officer at VAUDE
- Financial expert Melissa Wach joins VAUDE's senior management
- Sustainable financial management will continue to be expanded
12.01.2024 - Internationally seasoned financial expert, Melissa Wach, assumed the role of Chief Financial Officer in VAUDE's management team in December. She succeeds Erwin Gutensohn, who retired after a successful 30-year tenure shaping VAUDE's financial management and establishing the groundwork for sustainable corporate financing. Melissa Wach is eager to play a strategic role in advancing sustainable practices and promoting 'Green Financing' at VAUDE. Joining CEO Antje von Dewitz, the top leadership team at VAUDE includes Jan Lorch who has overseen Sales & CSR (CSO) for many years, and Uwe Gottschalk, serving as Chief Product Officer (CPO).
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BASF-upcycling with VAUDE Professional´s support
Upcycling: Backpacks made from old work clothes
23.11.23 - Usually, upcycled products are created by individuals for personal use or by businesses for resale. However, when a major corporation decides to embark on an ambitious upcycling project for the benefit of its own employees - and primarily for the environment - it grabs attention.
BASF, the world's largest chemical corporation headquartered in Germany, specialized in the development of monomers, polyamides, and high-performance plastics for industries such as pharmaceuticals, construction, textiles, and automotive. One of BASF's many facilities is located in Antwerp, Belgium, employing
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UPM and VAUDE showcase the future of fabrics at ISPO Munich 2023 with first ever fleece jacket made from wood-based polyester
21.11.23 - The world’s first ever fleece jacket made with wood-based polyester will be unveiled next week by UPM Biochemicals and VAUDE at ISPO Munich 2023, the world’s largest sports trade show, where global sports business community comes together to share perspectives and shape the future of the industry. UPM and VAUDE collaborated closely to produce outerwear made with bio-based chemicals to prove that the shift towards renewable materials in textiles is possible already today.