Statements

VAUDE welcomes the European Union (EU) Commission's goal of using the EU Green Claims Directive to combat greenwashing and misleading environment-related advertising claims, thereby improving the overall credibility and transparency of environment-related claims.

As a company committed to sustainability, environmental protection and fair working conditions, we support this initiative. We believe that consumers have the right to receive sound and reliable information about the environmental impact of the products they buy.

We are fundamentally committed to ambitious, fast-acting and binding standards for greater sustainability at EU level for as many companies as possible. Regulation is therefore desirable, particularly in the area of environment-related advertising claims. We support the requirement in the draft EU Green Claims Directive that environmental claims must in future be based on valid

VAUDE endorses the envisaged mandatory due diligence for companies in the EU. We call for 
ambitious, fast-acting and binding standards for greater sustainability at the EU level which 
would apply to as many companies as possible.

Legally binding sustainability standards are needed
Voluntary analyses of businesses’ social and environmental impact, as well as voluntary action 
and acceptance of responsibility, have fallen far short of the level of commitment required to 
make a significant contribution to the United Nation’s Sustainable Development Goals, the Paris 
Agreement on Climate Change, and compliance with ILO Core Labor Standards.

For this reason, VAUDE supports the EU Commission's proposal to create a legal duty of care for 
companies to identify and prevent, bring to an end, or mitigate the impact of their activities on 
the environment and on human rights abuses. 

Impact more important than