Products for life - a new design approach for sustainable consumption

- Sustainability as a lived design philosophy
- Prime example: "Takutea" travel trolley
- "Design for Life" event in Berlin: April 29 to May 2

Tettnang, 10.04.2025 - With the new "Design for Life" campaign, VAUDE is taking another big step towards a circular economy, sustainable consumption and long-lasting product design. Under the motto "consume less, use longer, consume more consciously", the outdoor brand gets to the heart of its attitude - and at the same time presents a new, holistic design approach that will apply to all product groups in the future. At the heart of the initiative is the new "Takutea" travel trolley, which embodies the "Design for Life" philosophy par excellence - and is now available in stores.

At the heart of the "Design for Life" campaign is a comprehensive sustainability concept that combines functionality, timeless design and ecological responsibility. The products have a high-quality finish, are easy to care for and are predominantly made from recycled and renewable materials. They are designed in such a way that they consume few resources and can be repaired as easily as possible. Some products are made entirely from single-origin materials, making them fully recyclable at the end of their life cycle. The timeless and versatile design offers the best conditions for long-term use. VAUDE's own Green Shape standard, which is based on recognized, independent certifications, ensures that the products meet the strictest ecological and social criteria. The holistic approach is complemented by circular offerings such as the VAUDE Rent rental service or the VAUDE Second Hand Webshop. They offer resource-saving alternatives to new purchases and promote conscious consumption.

Trolley Takutea: "Design-for-Life" par excellence

The Takutea travel trolley exemplifies the new design approach. It was designed from the ground up to last as long as possible, no matter how intensively it is used: The trolley is made largely from recycled materials, has a modular design and can be completely dismantled into individual parts. All components can be repaired or replaced if necessary: This is a first on the luggage market. You can carry out repairs yourself - easily, quickly and without special tools. The Takutea deliberately uses screw connections that can be loosened with a screwdriver - the screws are available everywhere. Spare parts are available from VAUDE in the webshop. Robust, functional and timeless in design, it is an ideal companion for anyone who travels a lot and values sustainable quality. "The Takutea demonstrates our 'Design for Life' principle in its purest form: It stands for a new generation of products that not only conserve resources, but also meet the needs of users in the long term," says Mario Schlegel, Head of Design at VAUDE. The Takutea Trolley is available in three sizes - 35, 65 or 90 liters - and offers the right model for every trip: from city trips to long-distance travel.

Sustainable solution for the challenges of our time

In times of resource scarcity, climate crisis and rising living costs, the issue of conscious consumption is becoming increasingly important. The "Design for Life" approach offers a convincing, sustainable answer to these challenges. Choosing durable, multifunctional products not only saves money in the long term, but also conserves valuable resources. Especially for young target groups with a limited budget, a conscious investment in sustainable quality is worthwhile.

In addition, "Design for Life" aims to make sustainable outdoor equipment more accessible to everyone. Through durable products, comprehensive repair services, second-hand offers and the option of renting equipment, VAUDE wants to break down barriers and make sustainable quality accessible to people for whom the acquisition costs have previously been a hurdle. In this way, VAUDE is creating a sensible alternative to short-lived consumption - and promoting a conscious, sustainable lifestyle.

"With our design-for-life concept, we are creating the basis for extending the useful life of VAUDE products, conserving resources and thus making a valuable contribution to climate and environmental protection," summarizes Uwe Gottschalk, Head of Products at VAUDE.

Campaign launches with major event in Berlin

The "Design for Life" campaign starts with the 2025 summer collection, which is now available from specialist retailers. VAUDE is communicating the campaign across all channels - via the VAUDE website, newsletter, social media as well as at trade fairs, events, in specialist shops and at film festivals with accompanying repair campaigns. A special highlight at the start: From April 29 to May 2, VAUDE invites you to the big "Design for Life" event at Berlin Central Station. Visitors can look forward to an interactive exhibition on sustainable product design, a repair station and much more!

More about the "Design for Life" concept: VAUDE product philosophy - Design for Life

A movie about the "Takutea 65 : Design for Life - Travel Trolley Takutea 65 | VAUDE