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Welcome to the VAUDE Press Room

Here we provide you with the latest press releases and images from VAUDE. At your request, we would be happy to send you more images to support specific editorial topics.

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VAUDE presents the first PrimaLoft® Jeans

Denim Function Deluxe

VAUDE is ready to present a special highlight in their trousers department. In the Urban Life Collection Winter 17-18, VAUDE is using an exclusive new material from PrimaLoft® for all of its jeans – a functional blend of cotton and siliconized polyester with a bit of elastane. This material promises a conquest of the comfort zone in terms of stretch and drying time.

Even though jeans are a classic, they’re also forever young and always up for a new innovation. The American fabric specialist PrimaLoft® is now daring to take on this “Mother of all outdoor fabrics” and is supplying VAUDE exclusively with the stuff from which your dream jean would be made of. This makes the environmental pioneer from southern Germany the only brand to use this new PrimaLoft® material in Europe exclusively for Winter 17-18.

The new VAUDE jeans are breaking new ground – thanks to high stretch properties they’re both super comfortable to wear and, unlike classic cotton fabrics, quick to dry. In a classic 5-pocket cut the Larvik Pants are definitely contenders for Best-Friend Award in your wardrobe. A smart detail for urban outdoor fans: a reflective print inside the pant legs. With a turned-up trouser leg, you can enhance your visibility and safety when biking down the road.

The new PrimaLoft® jeans named Larvik Pants will be available in colour eclipse exclusively from VAUDE in women’s and men’s versions starting Fall 2017.

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