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Welcome to the VAUDE Press Room

Here we provide you with the latest press releases and images from VAUDE. At your request, we would be happy to send you more images to support specific editorial topics.

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Antje von Dewitz’ Buch ab sofort im Buchhandel erhältlich
„Mut steht uns gut!“
Was passiert, wenn ein Unternehmen die Verantwortung für Mensch und Natur ernst nimmt? Wenn eine Unternehmerin Werte wie Nachhaltigkeit, Vereinbarkeit von Familie und Beruf und Vertrauen zur praktischen Firmenphilosophie macht und selbst konsequent lebt? Antje von Dewitz hat sich und den VAUDE Mitarbeitenden diese Fragen bereits vor einigen Jahren gestellt und gemeinsam wurden bis heute viele Antworten gefunden. Antworten, die gerade jetzt in der Corona-Krise besonders aktuell erscheinen. „Nachhaltiges Wirtschaften macht krisenresistent“, so die Erfahrung von Antje von Dewitz, VAUDE Geschäftsführerin. Entstanden ist ein sehr persönliches und ehrliches Buch: „Mut steht uns gut!“ Es verbindet die Biographie von Antje von Dewitz mit der Geschichte von VAUDE verbindet und macht deutlich: Wir alle können zu einer gerechteren Welt beitragen.
VAUDE bietet Fachhändlern und Kunden eine Plattform für lokalen Lieferservice
Die Ladenschließungen stellen sowohl Sportfachhändler als auch Hersteller vor extreme Herausforderungen. Um den Fachhandel in dieser schwierigen Zeit tatkräftig zu unterstützen, hat VAUDE schnell reagiert und ein ganzes Paket an Maßnahmen auf die Beine gestellt. Ziel ist es, den Fachhandelspartnern trotz geschlossener Geschäfte zu Umsätzen zu verhelfen, sei es durch einen lokalen Lieferservice, durch Unterstützung beim Online-Geschäft oder durch einen kulanten Umgang mit Liefer-Vereinbarungen. Über eine neue Plattform auf der VAUDE Homepage ermöglicht VAUDE Fachhändlern und VAUDE Stores in Deutschland, Österreich und der Schweiz einen lokalen Lieferservice für die Kunden anzubieten. Die Resonanz ist groß - innerhalb weniger Tage haben sich rund 100 Fachhändler dafür angemeldet.
Internationalization, digitization and a female employee ratio of 50 %
2019 was a decisive year for the VAUDE Marketing Department which was restructured to create three new management positions with the goal of advancing the company’s digitization and internationalization. The new system established a female management ratio of 50 % in the marketing department, surpassing VAUDE’s company-wide ratio of 43 %.
VAUDE und eBay starten Upcycling Store
VAUDE und eBay starten Upcycling Store
• Neuer Upcycling Store in Deutschland für hochwertige Restmaterialien aus der Textil-Produktion
• Kreative und Bastelfans können ihre Ideen mit Materialresten aus der VAUDE Manufaktur am Firmenstandort in Deutschland verwirklichen
• Der gesamte Erlös der Verkäufe kommt der Kinderrechtssorganisation „Save the Children“ zu Gute
Antje von Dewitz honored in London
Antje von Dewitz, VAUDE CEO, received a highly regarded international award on February 6th – the Vanity Fair Changing your Mind Award 2020. In attendance at the festive awards ceremony, which took place at the Kimpton Fitzroy Hotel in London, were 150 guests from the travel and tourism industry and the world of media. The Vanity Fair Changing Your Mind Awards are presented annually to five pioneers from around the world who have had the courage to break new ground and bring about positive change. Antje von Dewitz received the award for her commitment to sustainable business and to raising consciousness in society with an impact reaching far beyond VAUDE itself.
Back Bowl 3L Jacket III + Pants: Eco-friendly Powder-Duo
VAUDE's Back Bowl series is aimed at downhill skiers who want to earn their powder runs by fair means – a motto that applies to true nature lovers as well as to their apparel. Now in its third generation, this 3-layer freeriding duo with optimized cut and features is perfectly designed for outstanding performance and even more fun on your deep snow adventures thanks to the pristine eco conscience it’ll give you!
Sesvenna Pro Jacket: Athletically-inclined climate activist
Some people like a challenge — especially when it comes to getting up a mountain with skis. High performance clothing is needed to keep you from overheating on ski tours and that’s where VAUDE's Sesvenna Pro jacket comes into play. It combines a sophisticated, motion-friendly construction with sustainable manufacturing. The outdoor specialist uses an ingenious material mix that is windproof and insulating, alternating breathable and flexible knit zones. The result is an outstanding microclimate and superbly comfortable fit for all kinds of adventures in the snow.
Women’s Elope Fleece Jacket: Green Fleece for Clean Water
Wood to wear? Yes, it’s possible! For its Winter Collection 20/21, the outdoor specialist VAUDE is once again offering textiles made from biodegradable fleece fabrics with wood cellulose. The chic Women's Elope Fleece Jacket for hiking and trekking contains 62 % recycled polyester in addition to its wood cellulose fiber. It’s the perfect choice for hiking with a clean conscience and when all you want to leave behind is a good impression. A small contribution toward fighting the growing problem of plastic waste in our environment.
Capacida Hybrid Jacket: Ascending Young Talent
Parents who love winter sports also love to share their passion with their children. But until now, finding adequate performance ski touring apparel for them has often been a real challenge. The outdoor, family specialist VAUDE also cares about the next aspiring generation of outdoor enthusiasts. With the Capacida Hybrid Jacket, the Kids Livigno Halfzip Sweater and Performance Pants we’ve got a trio for your first family ski tours – and for experiencing the thrill of the mountains by fair means.
Minaki STX II Winter Bike Boots for Toasty Feet
There’s nothing that ruins a winter ride in low temperatures faster than cold feet. With the Minaki STX II winter cycling shoes, you can check that concern off your list. They combine a completely waterproof,robust construction designed specifically for the challenges of winter, with a Boa quick-release closure and warm PrimaLoft Eco lining.
Men’s Pro Insulation ZO Jacket: Hybrid Bike Jacket
The VAUDE Men's Pro Insulation ZO Jacket is a textbook example of a hybrid cycling jacket. Not only is it warm, reliably waterproof and windproof, it can also be easily transformed into a vest. Year-round cyclists will be optimally outfitted for rides in transitional seasons!
Women’s All Year Moab ZO Jacket – Bike Jacket with Zip-off Sleeves
Clear stable weather is a rare occasion when you’re a year-round cyclist. Gusty winds, frosty temperatures, an unexpected burst of sunshine – they’re all part and parcel of your ride, especially in winter. The insulated VAUDE Women's All Year Moab ZO Jacket was engineered for a wide variety of weather conditions and is always up for the challenge of cycling in unpredictable weather.
Bike Bag CityGo Bike 23: Ready to Ride
The new CityGo Bike 23 is both a comfortable backpack and practical pannier in one. This makes it the perfect multi-tool for commuters who want to switch from a bike bag to a comfortable office daypack at the train station.
Men’s Manukau Padded Jacket: Natural and sustainable urban style
Effortlessly cool city styling paired with environmental integrity – that’s the VAUDE Manukau Padded Jacket. There’s a huge amount of ecological spirit in this classic trucker jacket. A blend of hemp and recycled polyester was used in the outer material while recycled polyester from used bottles was included in the insulation. In addition, the jacket’s classic design and polished wax finish are sure to draw attention.
Kajam – a functional phenom: bag and backpack in one (the bag-pack)
Packing, unpacking, repacking – good logistics are crucial to your modern lifestyle. Whether you’re walking, taking the bus or riding your bike, you need flexible solutions for carrying your gear – whether for a trip to the corner grocery, a day at the mall or your evening yoga class. The new VAUDE backpack Kajam is here to help. This practical holdall in a sporty urban look can be worn over the shoulder, carried by hand or worn like a pack. Thanks to high-quality workmanship and recycled materials, the bag is perfectly suited for eco-aware urbanites who enjoy traveling in style.
ME Cyclist Padded Coat: Hybrid Bike Jacket
The VAUDE ME Cyclist Padded Coat will add some style to your ride – while effectively keeping the elements at bay. This makes it the perfect companion for commuters who want to stay warm and dry while still looking good on their ride.
VAUDE sets itself an ambitious goal: climate-neutral production throughout its global supply chain
The outdoor outfitter VAUDE from Tettnang will once again be actively participating in today's global climate strike #NeustartKlima of the Fridays for Future movement: VAUDE employees are joining forces to take part in regional demonstrations near the company's headquarters in southern Germany to draw attention to the climate crisis. Under the motto "Act now!" VAUDE is calling on companies to take action and make a contribution to climate protection. VAUDE shows that this is feasible: The company has been climate neutral at its Tettnang location since 2012 – and now it is taking a major step forward. VAUDE has set itself ambitious, science-based targets for the future climate-neutral production of all its products worldwide. With science based targets (SBT) VAUDE intends to do its part toward limiting global warming to a maximum of 1.5 degrees in accordance with the goals of the Paris Climate Agreement.
VAUDE receives the Grüner Knopf for 90 percent of its Apparel Collection
On September 9th, the German Minister of Economic Cooperation and Development, Gerd Müller introduced the Grüner Knopf textile seal in Berlin. This is the first state-monitored seal identifying products that were made following social, ecological and sustainable guidelines. Minister Gerd Müller presented the new seal together with Antje von Dewitz, VAUDE CEO, Heinrich Bedford-Strohm, Regional Bishop of the Evangelical Church in Bavaria, and Thomas Linemayr, Tchibo CEO, at a federal press conference in Berlin. The program has been launched with 27 companies that have successfully passed the textile seal’s strict requirements. From its inception, the outdoor outfitter VAUDE from Tettnang in southern Germany has been campaigning for a comprehensive, independent seal.
Antje von Dewitz elected as Deputy Chairwoman of the DBU  (German Federal Environmental Foundation)
Antje von Dewitz is Deputy Chairwoman of the Board of Trustees of the German Federal Environmental Foundation (DBU). The CEO of the outdoor outfitter VAUDE, who has been a member of the DBU Board of Trustees for more than five years, has now been elected as deputy chairwoman for a further five years. As one of the largest foundations in Europe, the DBU supports environmental protection projects with a foundation capital of approximately € 2.2 billion, taking small and medium-sized enterprises into special consideration. The DBU also awards the German Environmental Award, the most lucrative environmental prize in Europe.
GOTS-certified cotton and Archroma dyes for sustainable functional apparel
In the Urban Life Collection for the Summer Season 2020, VAUDE is offering some compelling arguments for sustainable fashion that’s also functional with new GOTS-certified materials and an innovative process for natural dyes. In addition, a large part of the collection is produced in Europe and all styles bear the VAUDE Green Shape label which stands for eco-friendly, functional products made from sustainable materials. The Redmont 1L Jacket was choosen Gold Winner at Outstanding Outdoor Awards at the fair OutDoor by ISPO 2019.
Fleece made from wood cellulose, reducing microplastics
With the development of the first biodegradable fleece fabric, VAUDE opened a new chapter in sustainable functional clothing in 2018. For the Summer Season 2020, the range of these ecological fleece models made from wood cellulose will now be extended to all apparel lines.
Skomer hiking gear for women: sustainable, fashionable and functional
For many women, hiking isn’t simply something to enjoy; it’s not about "higher, faster, further" but about rest and relaxation. Finding the right gear and apparel is about more than pure functionality. Sustainability and modern styles are also important when it comes to holistic hiking. For women who care about style as much as they care about the planet, the following applies: always leave behind a good impression, but don’t leave a trace! That's why VAUDE has developed a hiking series for women that includes production methods with a small ecological footprint.
Jura and Brenta backpacks with new Aeroflex 3D suspension
In the new Brenta and Jura hiking backpacks, VAUDE’s enhanced Aeroflex 3D suspension raises the bar to lofty levels when it comes to carrying your load comfortably. It wasn’t just the suspension that was refined; optics and functionality were focused on as well.
Magus 20: A pack for all occasions
Why buy three different backpacks for hiking, traveling and everyday life? The Magus 20 from VAUDE is designed to meet all your needs. Outfitted with the innovative, rear-ventilated Aeroflex 3D suspension system, this versatile backpack sets a new standard for hiking, biking and other outdoor activities. Thanks to the use of recycled materials, the manufacturing process has a small footprint. So go ahead – onwards to nature!
Rupal Light: Lightweight alpine backpacks
VAUDE is heralding a new era in the construction of modern alpine backpacks with the Rupal Light 18 and Rupal Light 28, and they’ll help you make it up the mountain in record time. Thanks to the selection of lightweight materials for a total weight of just 500 grams, these rock jocks offer mountain guide befitting features with clever details and functional design.
Meglis Eco 700 SYN Sleeping Bag
VAUDE’s new sleeping bag, the Meglis Eco SYN 700, covers a whole range of innovations. Thanks to its ingenious spiral patterning, it is not only very economical in terms of fabric consumption, it is also exceptionally comfortable to sleep in and features highly efficient heat retention thanks to its special stretch construction. In addition, the bag’s fill consists of 30 % kapok, a plant-based down, and the shell and lining are made from 100 % recycled polyamide. No matter how you look at it, the Meglis exhibits genuine climate-protection virtues. The Meglis Eco 700 SYN was choosen Gold Winner at Outstanding Outdoor Awards at the fair OutDoor by ISPO 2019.
Ultralight tent with seam bonded outer fly (Lizard Seamless tent)
The Lizard Seamless tent demonstrates VAUDE's penchant for perfection in tent development. The unique, sophisticated silicone adhesive technology makes the flysheet absolutely waterproof, doubles the tear strength of the seams and creates a sleek, clean design. The Lizard Seamless 1-2 P was choosen Gold Winner at Outstanding Outdoor Awards at the fair OutDoor by ISPO 2019.
Family: "Green Rebels" Functional & Environmentally Friendly Kids’ Apparel
Under the motto "Green Rebels", VAUDE is launching a small green revolution in Kids’ Apparel for the Summer Season 2020. All models have the Green Shape label which includes a high proportion of recycled materials and, for the first time, a biodegradable fleece made from wood cellulose and GOTS-certified cotton. After all, protecting the planet doesn't just start on Fridays with "Friday4future" protests; if you start early enough, it’ll become a part of their worldview.
Nature has been the best teacher for thousands of years – it’s an inexhaustible source of inspiration. That's why children should experience and discover their own realm – with all their senses and as thoroughly as possible – whatever the weather, of course. After all, people protect what they love!
HKG Core Mid STX  - Hiking Boots with a small eco footprint
The summer hiking season is fast approaching and new challenges in the mountains are just waiting to be discovered. A pair of comfortable, lightweight, waterproof and environmentally friendly hiking boots is what’s called for. The VAUDE HKG Core Mid STX combines all these attributes and offers hikers the best possible off-road support.
Eco-friendly water bottle made from biobased plastic
Sugary drinks aren’t exactly an athlete’s first choice. But what about putting sugar right into the water bottle itself? The VAUDE Bike Bottle Organic is the world's first water bottle that has earned the Green Shape label. It consists of a biobased plastic made from sugarcane. The bottle is tasteless, suitable for carbonated beverages and can be easily cleaned in a dishwasher. And best of all: it is produced in Germany.
Eco-friendly bike bags for e-bikers
The e-bike boom has also left its mark on VAUDE. The summer of 2020 will be a comfortable and fast one. The rise of e-bikes was closely followed by e-apparel and for Summer 2020, there’s a new addition to the VAUDE range: e-bike bags. All three of our new models feature sustainable production, clever storage spaces for a spare battery and your phone as well as robust attachment systems for speed lovers.
Bike shoes for city bikers: TVL Asfalt Dualflex bike shoes
The new VAUDE bike shoes with DUALFLEX technology have all the performance features that stylish and functional cycling footwear needs. They combine the advantages of robust bike shoes with those of a comfortable pair of sneakers and are as great for biking as they are for walking around town.
Tremalzo biking backpacks with innovative Aeroflex 3D suspension
Tailwind for cyclists. VAUDE’s Aeroflex 3D suspension in the new Tremalzo bike backpacks raises the bar high when it comes to carrying your load comfortably. This new technology doesn’t just place a high value on the comfortable rear-ventilated suspension system, but also on optics and functionality as well.
Virt bike apparel made from recycled materials
The Men's Virt shorts and the Men's Virt shirt lend a new meaning to the interpretation of sustainability – both are primarily made from recycled polyester. In addition, this comfortable MTB duo is primarily focused on just one thing: offering cyclists the best possible functionality for downhill flow.
New Cyclist Series with a Dress, Leggings and T-shirt
“In the summertime, when the weather is hot – You can stretch right up and touch the sky. When the weather is fine, you got VAUDE and their Cyclist series on your mind.” With the new cycling outfits from the Cyclist Series, VAUDE’s not only bringing back a catchy tune, they’re also presenting a light and breezy summer dress, a stylish shirt and comfortable leggings for everyday cyclists for the Summer Season 2020.
Revelopment Series – Bags for a modern lifestyle
How to hit town stylishly and sustainably? VAUDE's new Revelopment series makes it possible. Trend-setting bags and backpacks with athletic-urban looks are made of recycled polyester and certified Terracare® leather. Not only do they look good, they're packed to the brim with good things. Thanks to a roll closure, the bags are extremely flexible so you have room for spur-of-the-moment shopping decisions.
New Lignum Series models - Sustainable bags made from recycled hemp fibers and organic cotton
In Summer 2020, VAUDE will expand the Lignum Series in its Packs 'n Bags collection by adding two new models made of hemp fibers and organic cotton. The Fagus city backpack and the Melia handbag are two stylish and functional everyday companions designed for urban trendsetters who value individuality, authenticity and a sustainable lifestyle.
Mundo Travel Backpacks: Traveling sustainably
Traveling el Mundo entero – VAUDE has the solution for minimalists, business travelers and globetrotters longing for great adventure. The new travel backpack series from the sustainable outdoor outfitter has a sophisticated design and plenty of practical details to help make your travels comfortable. With the new Mundo series, you’ll not only look good while you’re traveling, you’ll also have everything safely packed and quickly at hand thanks to the clever organizational system.
Drive Trunk camping tents
Maximum flexibility and comfortable travelling – that's what all campers want. Modern camping is all about being able to pitch your tent wherever you want it to be. The Drive Trunk tents, which are connected to the rear hatch of your car, meet these requirements precisely, giving flexible campers a mobile home away from home.
Ehrenpreis für Antje von Dewitz
Der TRIGOS ist Österreichs renommiertester Preis für verantwortungsvolles Wirtschaften. Im Jahr 2019 erhält Dr. Antje von Dewitz, Geschäftsführerin von VAUDE, den internationalen Ehrenpreis für ihr nachhaltiges Wirtschaften. Durch die Unternehmensplattform Resp-Act wird der Preis dieses Jahr bereits zum 16. Mal vergeben. Neben sechs Kategorien wird auch ein internationaler Ehrenpreis verliehen. Die Award Verleihung fand am Dienstagabend 12.06.19 im Marx Palast in Wien statt.
VAUDE wins the Brand Award 2019
On May 21, the outdoor outfitter VAUDE received the 2019 Brand Award, one of Germany's most prestigious marketing honors. VAUDE was thrilled to be awarded 1st place in the category "Best Sustainability Strategy". Ralf Geiger, Head of Consumer Marketing, and Manfred Meindl, Head of International Marketing, accepted the award at a grand gala celebration in Düsseldorf. The "Absatzwirtschaft", a German trade journal for marketing, and the German Marketing Association (DMV) award this prize annually for excellent achievement in brand management.
Entrepreneur initiative "Bleiberecht durch Arbeit” (right of residence through work) receives award
On May 21, Baden Württemberg’s Prime Minister, Winfried Kretschmann, and Minister of Social Affairs and Integration, Manne Lucha, awarded the state’s first Integration Prize in Stuttgart. The entrepreneur initiative “Bleiberecht durch Arbeit" was honored with the recognition award in the category "Companies and Associations. Antje von Dewitz, VAUDE CEO and founding member of the initiative, accepted the award together with other entrepreneurs. With this award, the state government is honoring the activism of various initiatives that are committed to integration and cohesion in Baden-Württemberg.
Outdoor Ranking 2019: VAUDE in 1st place
VAUDE has achieved the highest rating for a 1st place finish by the international comparison portal Rank a Brand for their Outdoor Ranking 2019. Within the assessment, 14 outdoor brands were examined on the basis of a catalogue of questions relating to climate protection, environmental protection and fair working conditions. VAUDE demonstrated a high level of commitment in all areas and scored highest in the ranking. "VAUDE sets the standard", was the conclusion of Rank a Brand. "We are really delighted about this fantastic rating, because Rank a Brand raises awareness and provides orientation for end consumers. A growing number of people want to know the conditions under which products are manufactured before they buy them. Rank a Brand contributes significantly to this goal," said Antje von Dewitz, VAUDE CEO.
1st place for VAUDE in a ranking of sustainability reports
In the nationwide ranking of sustainability reports, VAUDE achieved 1st place in the category "small and medium-sized enterprises" (SMEs). The outdoor supplier, which achieved an excellent result with 671 out of 700 points, was honored for best transparency regarding sustainability. Jan Lorch, Sales & CSR Manager at VAUDE, accepted the award on February 21 at the Federal Ministry of Labor and Social Affairs (BMAS) in Berlin. The independent ranking supported by BMAS is carried out by the Institute for Ecological Economy Research (IÖW) and the business association "future – verantwortung unternehmen". In this 10th ranking, more than 100 reports were evaluated and a total of six companies received awards.
VAUDE Larice LesSeam Jacket and Vest
100 years ago the first skiers could be found barreling down the slopes in grandma's knitted wool sweater. Today, knitwear is a machine-made, high-tech product. In the VAUDE Larice LesSeam Jacket, Comfort Mapping and the sophisticated, seamless circular knitting process brings more flexibility to your tour and is the first choice for performance-minded ski tourers. The jacket – and the matching vest – also scores high with warm PrimaLoft® Silver Insulation Eco padding on the chest for extra warmth when carving down slopes.
German Engineering & Innovation: Trail Spacer 18 Multispeed Backpack with 3D Knit Construction
At the ISPO, the outdoor specialist VAUDE will be presenting a larger version of its innovative Trail Spacer backpack. The lightweight pack for hyperactive athletes offers maximum comfort, perfect support and even more room for speed with its 3D knitted back and 18 liters of volume. And best of all, the backpack will be hitting the market as early as spring 2019.
OSRAM LED-ready Lighting for VAUDE backpacks and accessories
Fiat Lux – Let there be light! With OSRAM LED-ready Lighting, VAUDE provides genuine enlightenment for modern lifestyles. In cooperation with the long-established German lighting pioneer OSRAM, a pioneering illumination system was developed for the industry that ensures greater active visibility and safety for a modern (outdoor) lifestyle. It can be used in several VAUDE backpacks and bags and is the perfect complement to StVO-compliant bicycle lights or headlamps.
Ceplex Green: The world’s first recycled membrane made from post-consumer waste
Closing the loop. For the first time, a water and windproof polyester membrane made of post-consumer recycled materials, such as used PET bottles, is being applied in VAUDE clothing. The Ceplex Green membrane in the current version of the Miskanti Softshell Jacket has opened up a new chapter in sustainable weather protection.
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Press Contact Headquarters
Company Birgit Weber Tel: (07542) 5306-173 »Birgit.Weber@vaude.com
Mountain Sports & Packs´n Bags Benedikt Tröster Tel: (07542) 5306-130 »Benedikt.Troester@vaude.com
Bike Sports Anna Rechtern Tel: (07542) 5306-727 »Anna.Rechtern@vaude.com