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Welcome to the VAUDE Press Room

Here we provide you with the latest press releases and images from VAUDE. At your request, we would be happy to send you more images to support specific editorial topics.

For all press inquiries and registration in our press distribution list, please contact one of the persons listed.

Outdoor pants made of old tires
▪ BASF and VAUDE take a step towards an effective circular economy together
▪ Polyamides based on chemically recycled tires form the basis for robust outdoor pants
▪ Available in stores from March 2022
Das deutsche Lieferkettengesetz kommt! Doch was bringt es wirklich?
Am 12. Februar 2021 hat sich die Bundesregierung auf ein Lieferkettengesetz geeinigt, das im ersten Schritt große Unternehmen mit mehr als 3.000 Mitarbeitern dazu verpflichten soll, Verantwortung für die Einhaltung der Menschenrechte in ihrer Lieferkette zu übernehmen. VAUDE kämpft schon seit Jahren für ein Lieferkettengesetz und ist damit eines der ganz wenigen Unternehmen, die sich klar für eine gesetzliche Sorgfaltspflicht aussprechen. Wir begrüßen den Gesetzesentwurf, der ein erster Schritt in die richtige Richtung ist. Doch wie viel bringt dieses Gesetz tatsächlich?
Antje von Dewitz erhält den GEM Award 2021
Antje von Dewitz, Geschäftsführerin des Outdoor-Unternehmens VAUDE, erhält den GEM Award 2021 für ihre erfolgreiche, nachhaltige Markenführung. VAUDE ist es gelungen, Nachhaltigkeit im Sinne einer ökonomischen, sozialen sowie ökologischen Balance im ganzen Unternehmen zu verankern und die damit verbundenen Werte deutlich zu vertreten. Diese klare Positionierung hat die Marke gestärkt und ihren Bekanntheitsgrad als auch ihre Begehrlichkeit gesteigert. VAUDE genießt eine hohe Glaubwürdigkeit und ein großes Vertrauen – damit erfüllt das Unternehmen genau die Bedürfnisse, die immer mehr bewussten KonsumentInnen wichtig sind.
Recycled softshells for the protection of people and the planet
VAUDE has set itself the goal of achieving global climate neutrality along its entire supply chain. In order to meet this goal, the materials chosen will naturally play a decisive role. By using recycled materials such as used PET bottles, CO2 emissions in textile production can be roughly halved. Starting with the Winter Season 2021, the outdoor outfitter will manufacture all of its windproof softshells primarily from recycled materials. But that's not enough for the brand – from next winter, half of all VAUDE products will be made from at least 50 % recycled or biobased, renewable raw resources.
Men's Monviso Down Jacket: a down jacket made with biobased polyamide
A new take on down fill: heat storage for outdoor athletes made from renewable raw materials – that was the goal of the product developers for the Monviso Down Jacket by VAUDE. Its unique outer shell is made from a biobased nylon derived from the castor bean and boasts a number of performance features that petroleum-based polyamide fabrics don't have. Biobased at its best!
Elope 3in1 Jacket: Consistent environmental protection through recycling
When you spend a lot of time outdoors, you need a jacket that can be adapted to the current weather conditions. The Elope 3in1 Jacket is waterproof, windproof, warm and aligned to the needs of eco-conscious outdoor lovers with its resource-conserving manufacturing using recycled materials.
Men's Batura Hooded Insulation Jacket
Lightweight, warm, lofty. Looks like down, but isn't! It's HeatSphere Eco. That's the pioneering insulation that VAUDE is using in its Batura jackets. In addition, the jacket is made of recycled materials, which means significantly less CO2-emissions are produced in its making. Keeps you warm and our winters white!
Mineo Coat: insulated with synthetic down made from recycled PET
VAUDE's toasty Mineo Coat proves that style and functionality can go hand in hand. It features an innovative HeatSphere Eco insulation that was designed for environmentally conscious urbanites looking for a waterproof option for winter adventures.
Monviso Insulation Jacket
When it comes to alpine ski tours, the weather is often difficult to predict. Snow flurries alternating with cold winds, the sun making an appearance in between. When you're headed out on a challenging tour, you want a warm jacket that'll have you prepared for any eventuality – like the Monviso Insulation Jacket by VAUDE!
Kids Limax Insulation Jacket
Why should adults be the only ones to enjoy insulation jackets? The Kids Limax Insulation Jacket will keep young ones warm and toasty as well. VAUDE has outfitted this zip-in jacket with an innovative insulation, HeatSphere Eco, made from 100 % recycled polyester with several advantages over conventional down.
Kids Kelpie II Mid STX: Winter boots for kids
Say goodbye to cold feet! The Kids Kelpie II Mid STX are a dream come true for parents and their children. They are warm and cozy boots that not only feature an insulating PrimaLoft® lining, but also a waterproof Sympatex® membrane. They'll also sooth your eco-conscience – these shoes are primarily made from recycled materials.
ReCycle Pro Single: Made in Germany – Bike Bag Made from Packaging Waste
• The first VAUDE bike bag made entirely from recycled primary materials
• Including a back panel made from German household packaging waste
• Major step towards a circular economy
• Perfect for everyday use
• Available for purchase from October 2021
VAUDE launches first ever pannier made from recycled material
• First VAUDE range of panniers made from completely recycled key materials
• Including rear panel made from recycled plastic packaging and fastening hooks made from recycled multilayer film
• An important step towards a circular economy
• Cooperation with recycling companies Interseroh and APK
• In retailers from October 2021
Men’s All Year Moab 3in1 Rain Jacket: Waterproof MTB jacket with an insulated vest
New in the range starting September 2021: the VAUDE All Year Moab 3in1 Rain Jacket for active mountain bike tours in transitional seasons. A lightweight yet robust shell paired with an insulated inner vest, this waterproof jacket is the solution to your weather-based problems. Sustainable insulation made from recycled coffee grounds and PET bottles provides protection while also making a valuable contribution to environmental protection.
Elope Padded Jacket – weather protection made from recycled materials
VAUDE continues to pursue environmental protection with a strong focus on the use of recycled materials. In the Winter Collection 2021/22, half of all products were made with biobased or recycled materials. This conserves valuable resources, energy and CO2 emissions, which also helps protect the climate. A prime example of sustainable weather protection is the Elope Padded Jacket from the Trek&Hike Collection, a warm, waterproof hooded jacket made with cutting-edge, eco-friendly technology.
Men’s All Year Moab ZO Jacket: Modular zip-off jacket for active MTB tours in transitional seasons
Just ask any roadie – the easier your bike clothing is to put on and the more comfortable it is to wear, the more often you’ll end up taking it out of the closet. The Men's All Year Moab ZO Jacket easily converts into a vest, is comfortably warm and made from sustainable materials. What more could you want?
Cyclist Warm Rain Jacket: Recycled synthetic down provides exceptional warmth for biking in winter temperatures
For the Winter Season 2021, VAUDE is introducing the Cyclist Warm Rain Jacket, a jacket for bike commuters that sports a heart for environmental protection with its insulation made from recycled materials. This new functional jacket from VAUDE outfitted with underarm zips and reflective elements is warm, waterproof and windproof and is best appreciated for everyday cycling.
Gestärkt in die Zukunft: Das Team TREK | VAUDE stellt sich neu auf und fokussiert auf Nachhaltigkeit
[Langenargen / Dübendorf] – Mit Beginn des Jahres 2021 betritt ein neues Team die Szene: Das Team TREK | VAUDE setzt dabei gleichermaßen auf junge Talente und erfahrene Athleten.
Detox – VAUDE apparel, shoes and backpacks PFC-free
In 2015 VAUDE signed the Greenpeace Detox Commitment with the goal of systematically eliminating chemicals of concern (such as controversial PFCs) from the manufacturing process by 2020. What has been achieved since then? The VAUDE apparel collection has been PFC-free since 2018 and in 2020 this was achieved for all footwear and backpacks as well. A total of seven out of eleven hazardous substance groups have already been fully eliminated from production and the sustainable outdoor brand has made great strides in four other groups.
VAUDE Jahresrückblick 2020
Es wird sich umarmt und gelacht – in der festlich geschmückten Mehrzweckhalle in Obereisenbach findet die VAUDE Weihnachtsfeier statt. Ein wichtiger Programmpunkt ist die Ehrung der langjährigen Mitarbeitenden. Auf großer Bühne werden Geschenkkörbe überreicht und sich ausgelassen beglückwünscht. Normalerweise. 2020 ist jedoch alles anders. 43 VAUDE Jubilare erleben eine andere, aber nicht weniger emotionale Ehrung zu Corona-Zeiten.
VAUDE erhält den New Work Award 2020
Vertrauen ist gut, Kontrolle ist besser? Das sieht VAUDE anders und holt mit seiner werteorientierten Unternehmenskultur den New Work Award 2020. Mit ihrem Fokus auf Vertrauen und Selbstwirksamkeit überzeugt die nachhaltige Outdoormarke Fachleute und Kenner der „New Work“.
VAUDE gründet Academy für nachhaltiges Wirtschaften
VAUDE unterstützt andere Unternehmen auf ihrem Weg zu einer nachhaltigen und zukunftsfähigen Organisation. Durch die Gründung der „VAUDE Academy für nachhaltiges Wirtschaften“ können interessierte Unternehmen, Organisationen, Schulen und Hochschulen vom breiten Erfahrungsschatz der mit vielen Nachhaltigkeitspreisen ausgezeichneten Outdoormarke profitieren. Gerade in Krisenzeiten zeigt sich, dass nachhaltiges Wirtschaften kein Luxus ist, sondern entscheidende Vorteile bringt.
Lammsbräu Nachhaltigkeitspreis 2020 geht an VAUDE
Der diesjährige Lammsbräu Nachhaltigkeitspreis in der Kategorie „Familiengeführtes Unternehmen“ ging an den Outdoor-Ausrüster VAUDE. Mit großer Freude nahm Lisa Fiedler, Leiterin der VAUDE Academy für nachhaltiges Wirtschaften, die Auszeichnung von Franz Ehrnsperger, Senior-Chef der Neumarkter Lammsbräu, entgegen. Als Corona-Vorsichtsmaßnahme fand die Preisverleihung sowie auch das begleitende Fachforum digital statt und beides wurde per Live-Stream online ausgestrahlt.
Buch-Talk mit Antje von Dewitz und Gerd Müller
Antje von Dewitz, VAUDE Geschäftsführerin, und Bundesentwicklungsminister Gerd Müller unterhalten sich am Firmensitz von VAUDE in Tettnang über ihre neu erschienen Bücher: „Mut steht uns gut!“ (Antje von Dewitz) und „Umdenken. Überlebensfragen der Menschheit.“ (Gerd Müller). Moderiert wird das Gespräch von Hendrik Groth, Chefredakteur der Schwäbischen Zeitung, der auch Fragen der Online-Community einbringt.

Ein Jahr Grüner Knopf

Ein Jahr Grüner Knopf
Ein Jahr ist es her, dass der Grüne Knopf als erstes staatliches Siegel für fair und ökologisch nachhaltig produzierte Textilien eingeführt wurde, dank des hohen Engagements von Bundesentwicklungsminister Gerd Müller. Seitdem gibt dieses Siegel Konsumenten eine wertvolle Orientierung, um verantwortungsbewusst einzukaufen. Zum 1. Jahrestag besuchte Gerd Müller den Outdoor-Ausrüster VAUDE in Tettnang, dessen Produkte größtenteils mit dem Grünen Knopf zertifiziert sind. „Mittlerweile beteiligen sich 52 Unternehmen, also fast doppelt so viele wie beim Start vor einem Jahr“, berichtet Gerd Müller stolz.
VAUDE introduces the Repair Index
The outdoor specialist VAUDE has always set great store in ensuring that its products have the smallest ecological footprint possible and that they can be used and repaired over the long term. Now the outdoor outfitter is going one step further and systematically embedding reparability in its product development operations. To ensure that products are designed to be as easy to repair as possible from their very inception, VAUDE has introduced the Repair Index. "With our Repair Index, we are strengthening our focus on reparability and reaffirming our stance against a throwaway society. It shows that we are taking our claim seriously. Our products should have a long service life and be reparable," said Antje von Dewitz, VAUDE CEO.
Skarvan Biobased Pants – Trekking pants made of biobased polyamide PA 6.10
VAUDE is taking a major step into the post-fossil age with its new Skarvan Biobased Pants made of biobased polyamide PA 6.10. The yarn used consists of 62 % castor oil and was developed together with the polymer specialist Evonik. In addition to the ecological advantages of renewable raw materials, this new fabric features impressive functional properties such as faster drying times and high elasticity. Biobased at its best!
Elope Jacket – Functional hiking jacket made with recycled materials
VAUDE has set itself ambitious targets and intends to significantly increase the proportion of recycled materials in its outdoor product range. The proportion of VAUDE products with a minimum content of 50 % renewable, biobased or recycled raw materials is to increase from the current level of just under 33 % (Summer 21 collection) to 90 % by 2024. The Elope Jacket is setting a good example. This functional jacket is largely made with recycled materials, which conserves valuable resources in production. The wind and waterproof 2-layer construction is the first choice for eco-aware hikers.
AntiMos apparel with ecological mosquito repellent and UV protection
Summertime is mosquito time. All sorts of sprays, creams and candles have been developed to combat the little pests – but it takes the right clothing to make mosquito repellent absolute. VAUDE's AntiMos apparel with natural geraniol ensures that mosquitoes and other biting insects don't stand a chance while also providing effective protection against sunburn.
Urban weather protection: Women's Mineo 2L Jacket and Men's Mineo 2,5L Parka
Summer time is not only sun time, but also thunderstorm time. If you don't think ahead, you run the risk of getting soaked. VAUDE is bringing weather protection to the big city with its Urban Life Collection. The
Mineo 2L jacket can be packed down small – and provides the best possible protection from a cloudburst. Modern design paired with outdoor functionality – that fits into any bag.
UBN Redmont 2.0 – eco sneakers with bio cotton and organic leather
The new VAUDE sneakers UBN Redmont 2.0 feature natural materials – bio cotton, organic leather and natural rubber, and they're truly astonishing in terms of sustainable shoe production. To top it off, they're also made in Europe. The "urban conscious" target group and any sports-loving metropolitans will find a trendy companion for their adventures in the urban jungle. They're certainly the greenest shoes VAUDE has ever made.
Wizard Rucksack with Aeroflex Control
If you want maximum flexibility and functionality in your backpack, the VAUDE Wizard is the choice for you. It's as versatile as life itself. This technical hiking pack is flexible enough to even meet day-to-day demands, with an Aeroflex Control suspension system that easily transitions from a snug-contact back to full ventilation.
The Trail Spacer 28 backpack made from biobased polyamide
The Trail Spacer 28 backpack has been tailored – or rather, knitted – for active mountaineers! Not only does it offer plenty of room for gear, it also scores points with excellent ventilation and an extremely comfortable 3D-knitted Spacerknit suspension system. In addition, it's partially made from biobased polyamide. It's an absolute carryall for nature lovers everywhere – and it won’t let anything come between you and your next micro-adventure!
Children's backpacks Skovi, Puck, Hylax & more with recycled materials
Kids have their own ideas and requirements when it comes to outdoor gear. Especially when it comes to backpacks, kids want to have it just as good as their parents. This is exactly where the new VAUDE children's backpacks Skovi, Puck, Hylax, Ayla and Minnie score. Each has a design that's not only inspiring with its cheerful colors, but is also tailor made for children and above all, features eco-friendly production. Starting with the Summer 2021 Season, all VAUDE children's backpacks will be made of recycled materials.
New travel accessories made from 100 % recycled materials
People on the move need support: to keep them organized throughout the day, when showering, sorting gear, for the careful storage of travel documents and, last but not least, to keep their money safe. This is exactly where the new travel accessories from VAUDE come into play. From money belts to wash bags, these personal aids bring order to everyday travel and make the daily routine easier for globetrotters. Thanks to 100 % recycled materials, the ecological footprint of these travel companions is also something you'll love.
CityTravel Backpack: Urban Nomads
The new CityTravel Backpack combines the carrying comfort of a well-made hiking pack with urban styling and exceptionally practical handling. It's the perfect choice for business trips – and for urbanites who love to travel and want to have ample storage space for everything they need on the road.
Bike Alpin Pro 28+: MTB backpack with Aeroflex Control
The Bike Alpin Pro 28+ backpack combines a generous volume with an innovative, adjustable suspension system. Depending on your ride, the pack can be worn with a well ventilated back or body hugging fit. Its well thought-out compartment organization makes it the perfect choice for both long day tours and multi-day tours.
Karakorum Pro Bag for Bike Travel
The Karakorum Pro bike bag makes versatility, organization and sustainability a priority! The upper part of the triple gear rack bag can be removed in a few easy steps and transformed into a spacious backpack. In addition, the cleverly divided bike bag consists primarily of recycled materials.
Men’s Cyclist Softshell Jacket II - functional and water-repellent
The Men's Cyclist Softshell Jacket II is VAUDE's answer to the needs of eco-aware, all-weather cycling urbanites. The jacket not only offers three-layer weather protection made with eco friendly production methods, it's also an eye catcher with its modern, functional design.
Minaki Light Jacket - ultra-light insulation jacket for MTB touring
The Minaki Light Jacket takes thermal bike wear to a whole new level. It combines the cozy thermal insulation of S.Café® recycled polyester with eco friendly production methods and a comfortable, bike specific cut.
Moab Pro 16 II Enduro Backpack
The Moab Pro 16 II Enduro backpack combines an integrated SAS-TEC SCA 500 back protector with features specifically designed for mountain bikers and is made primarily from eco-friendly materials. It's the perfect choice for downhill-oriented mountain bikers who want to play it safe on the trail and protect the environment at the same time.
Qimsa Wind T-Shirt – wind protection for (e-)biking
E-biking often means faster speeds than traditional biking – which means you'll need better protection from the wind. The Qimsa Wind T-Shirt blocks out wind but is also breathable, offering the best possible wearing comfort on extended bike tours.
Freiheit unterm Sternenzelt
Ein Maximum an Flexibilität und Komfort unterwegs – das wünschen sich alle Camper. Das Zelt stets dort aufbauen zu können, wo man es sich gerade wünscht, macht modernes Camping aus. Genau diese Anforderungen erfüllt das Drive Trunk Zelt von VAUDE, das einfach an die PKW-Heckklappe angeschlossen wird. Flexible Auto-Reisende finden damit stets ein mobiles Zuhause für die spontane Übernachtung.
VAUDE joins Facebook advertising boycott
VAUDE joins the international #StopHateForProfit campaign that is encouraging Facebook to take stronger action against hateful, violent and racist content on its networks. The outdoor outfitter is suspending all paid advertising on Facebook and Instagram until further notice starting July 1. The campaign, which is calling on companies to boycott advertising on Facebook, was initiated by several American non-profit organizations such as the Anti Defamation League.
Antje von Dewitz’ Buch ab sofort im Buchhandel erhältlich
„Mut steht uns gut!“
Was passiert, wenn ein Unternehmen die Verantwortung für Mensch und Natur ernst nimmt? Wenn eine Unternehmerin Werte wie Nachhaltigkeit, Vereinbarkeit von Familie und Beruf und Vertrauen zur praktischen Firmenphilosophie macht und selbst konsequent lebt? Antje von Dewitz hat sich und den VAUDE Mitarbeitenden diese Fragen bereits vor einigen Jahren gestellt und gemeinsam wurden bis heute viele Antworten gefunden. Antworten, die gerade jetzt in der Corona-Krise besonders aktuell erscheinen. „Nachhaltiges Wirtschaften macht krisenresistent“, so die Erfahrung von Antje von Dewitz, VAUDE Geschäftsführerin. Entstanden ist ein sehr persönliches und ehrliches Buch: „Mut steht uns gut!“ Es verbindet die Biographie von Antje von Dewitz mit der Geschichte von VAUDE verbindet und macht deutlich: Wir alle können zu einer gerechteren Welt beitragen.
VAUDE bietet Fachhändlern und Kunden eine Plattform für lokalen Lieferservice
Die Ladenschließungen stellen sowohl Sportfachhändler als auch Hersteller vor extreme Herausforderungen. Um den Fachhandel in dieser schwierigen Zeit tatkräftig zu unterstützen, hat VAUDE schnell reagiert und ein ganzes Paket an Maßnahmen auf die Beine gestellt. Ziel ist es, den Fachhandelspartnern trotz geschlossener Geschäfte zu Umsätzen zu verhelfen, sei es durch einen lokalen Lieferservice, durch Unterstützung beim Online-Geschäft oder durch einen kulanten Umgang mit Liefer-Vereinbarungen. Über eine neue Plattform auf der VAUDE Homepage ermöglicht VAUDE Fachhändlern und VAUDE Stores in Deutschland, Österreich und der Schweiz einen lokalen Lieferservice für die Kunden anzubieten. Die Resonanz ist groß - innerhalb weniger Tage haben sich rund 100 Fachhändler dafür angemeldet.
Internationalization, digitization and a female employee ratio of 50 %
2019 was a decisive year for the VAUDE Marketing Department which was restructured to create three new management positions with the goal of advancing the company’s digitization and internationalization. The new system established a female management ratio of 50 % in the marketing department, surpassing VAUDE’s company-wide ratio of 43 %.
VAUDE und eBay starten Upcycling Store
VAUDE und eBay starten Upcycling Store
• Neuer Upcycling Store in Deutschland für hochwertige Restmaterialien aus der Textil-Produktion
• Kreative und Bastelfans können ihre Ideen mit Materialresten aus der VAUDE Manufaktur am Firmenstandort in Deutschland verwirklichen
• Der gesamte Erlös der Verkäufe kommt der Kinderrechtssorganisation „Save the Children“ zu Gute
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Press Contact Headquarters
Company Birgit Weber Tel: (07542) 5306-173 »Birgit.Weber@vaude.com
Mountain Sports & Packs´n Bags Benedikt Tröster Tel: (07542) 5306-130 »Benedikt.Troester@vaude.com
Bike Sports Anna Rechtern Tel: (07542) 5306-727 »Anna.Rechtern@vaude.com