In addition to VAUDE, other well-known outdoor brands such as Patagonia, The North Face and Houdini, as well as large companies from other industries have already joined the initiative. The campaign aims to hit Facebook where it hurts most – in advertising income, which accounts for almost the entire revenue of the social media conglomerate. If enough companies participate, the increasing pressure could cause the platform to rethink its policies and actions. "We very much hope that Facebook will address the demands and use this opportunity to be a platform for a more humane society and a better world," said Manfred Meindl.
More information: https://www.stophateforprofit.org/
Diversity at VAUDE: https://csr-report.vaude.com/gri-en/social/diversity-and-nondiscrimination.php