VAUDE joins Facebook advertising boycott
VAUDE joins the international #StopHateForProfit campaign that is encouraging Facebook to take stronger action against hateful, violent and racist content on its networks. The outdoor outfitter is suspending all paid advertising on Facebook and Instagram until further notice starting July 1. The campaign, which is calling on companies to boycott advertising on Facebook, was initiated by several American non-profit organizations such as the Anti Defamation League.
In addition to VAUDE, other well-known outdoor brands such as Patagonia, The North Face and Houdini, as well as large companies from other industries have already joined the initiative. The campaign aims to hit Facebook where it hurts most – in advertising income, which accounts for almost the entire revenue of the social media conglomerate. If enough companies participate, the increasing pressure could cause the platform to rethink its policies and actions. "We very much hope that Facebook will address the demands and use this opportunity to be a platform for a more humane society and a better world," said Manfred Meindl.